Write Spot Media LLC

A move, name changes, and more

It's been a hectic year since I last updated this blog. I've been busy at This Mama Cooks! On a Diet working with various brands and clients in my capacity as a healthy food and lifestyle blogger. You can see what I"m up to here.

However, the big news is that I'm moving to the Athens, Georgia area. Thus the name change from The Write Spot LLC to Write Spot Media LLC. I'm still interested in helping businesses of all sizes with their social media needs, and hope to gain some new clients in Athens.

That leads me to my final bit of news. I'll be giving the breakfast keynote talk and conducting a social media workshop at the United States Personal Chef Conference on August 4, 2012 in Washington, D.C. It's my first time addressing personal chefs, who like other small business people, can use social media tools to grow their business and promote themselves. I'm glad to be connecting with this group of people and helping them with their social media needs.

Looking forward to an amazing summer!

#toyotafail: the Crisis that Wasn’t

Here’s my presentation from my session at BlogWorld Expo NY. Enjoy and let me know if you have any questions.

#toyotafail: the crisis that wasn't

View more presentations from Anne-Marie Nichols

Join me at BlogWorld Expo East #bweeast for a panel on #toyotafail

I just got the word that my panel has been accepted to present at BlogWorld and New Media Expo NY 2011, May 24-26, 2011 in New York City!

Here are some details about the session:

#ToyotaFail - the crisis the wasn't

The panel will be on Wednesday, May 25 from 11:30 am to 12:30 pm

The ambition of an inexperienced PR-wannabe and the reputation of a Big Brand crashed into each other magnificently on the front page of a popular mom blog in February of 2011.

As the surrounding traffic slowed down to witness the carnage and Twitter about it - one figure emerged from the chaos surprisingly unscathed. Toyota's preventative maintenance and fast reflexes kept their brand image intact through the actions of their Social Media team.

We'll examine the life-cycle of a brand-crisis from the blogger, PR and Brand perspectives by analyzing the #ToyotaFail incident and how Toyota's Social Media team averted a rapidly developing brand crisis by listening & responding on Twitter as it was happening.

Panel:

• Christopher Barger, Voce Communications
• Shelly Kramer, V3 Integrated Marketing
• Anne-Marie Nichols, The Write Spot
• Lucretia Pruitt, The Social Joint

Takeaways:

• How to use Twitter to handle a PR crisis
• How to turn lemons into lemonade
• How your PR and social media teams should work together, not against each other
• The dangers of newbies doing blogger outreach

Feedback? Questions? Let me know below in the comments.

I look forward to seeing YOU at BWE East soon!

(Details updated 4/23/11)