This comes from e-Marketing Partner out of Greeley, Colorado who believes we all need e-marketing for various reasons:
- Regular contact with your customers - the best way to increase your business.
- Survey your customers - the best way to identify your strengths and weaknesses.
- E-mail is the best way to stay in touch - because it's the most popular online activity.
- You save money - because there is no printing, no postage, no addressing and no waste.
- You save time - because production turnaround for your e-mails is very short.
- Customers can respond immediately - they can react as soon as they read.
- e-Marketing e-mail is trackable - you know exactly who's responding.
- Your database is always clean - undeliverable e-mails are deleted automatically.
Lisa Eaton, S.T.E.P.S. Founder & Facilitator, says she likes e-marketing because it's:
- Cost effective; variety of price ranges
- Do it yourself or hire a consultant; variety of companies and levels of service
- Using templates and or a consultant reduces your learning curve and time committment
- A great marketing tool for informing and inspiring your readers Keeps your name in front of your target audience
- Asks readers to take action Increases your professionalism; a step up from regular email Outsource your writing or proofing to a copywriter if writing isn't your strong suit
- Strategic Reports give you information on your campaign that regular emails don't
Yet Belinda Ellsworth of the Success Express warned in her January audio message that you cannot just rely on e-marketing to grow and maintain your business. She gave the example of one company she signed up with as a Preferred Customer. While it enabled her to get a discount, she was overwhelmed by the emails they sent her, often several a day. Soon she stopped reading them even though it was information she could have used.
Before signing up, she had received occasional phone calls from her salesperson whenever there was a special or a new product introduction. She liked the personal contact and often made a purchase. But once she signed up as a Preferred Customer, the phone calls stopped because the salesperson assumed Belinda was getting all the information in the emails. She was, but she wasn't reading them.
A good professional marketer will help you avoid overloading your customers with information, and help you create a message that is lean, mean and gets the job done. But don't forget about calling your bigger clients as part of your marketing mix. You may want to set up phone calls or meet for a cup of coffee or a meal on a regular basis.
It's all about touching your customers in a way that's effective and convenient for both of you.