In last month’s Northern Colorado Writers newsletter column, I wrote about the pros and cons of joining a blog network. I concluded that unless you were hired by a quality network and were receiving a healthy monthly stipend along with the ad revenue share, you were giving away your writing for free.
However there are times when giving away your content is a good thing. One example is guest blogging.
Why should you guest blog?
Guest blogging is when you write a post to be published on someone else’s. When you guest post, your host’s readers will be exposed to your work, maybe for the first time. If they like what you wrote, they will follow the link back to your blog, like what they see, and become regular readers. This way you increase your traffic and recruit new readers.
How to get the gig
You want to get the most out of your guest blogging efforts by posting at blogs that get better traffic and have a higher Google page ranking than your blog. But if you’re a beginner – basically a nobody – how do you get asked to guest post on a popular blog? It’s all about getting their attention.
Let’s say you want to do a guest post on “Joe Cool’s” blog? (Let’s call him Joe for short.) You could contact him, of course, and beg. But he probably gets thousands of emails a day, and many guest posting requests. Instead, you need to find a way to get on Joe’s radar. Well, one way is to send him a big check. All kidding aside, you need to read Joe’s work, comment regularly on his blog, and participate in all the things he offers from free e-book downloads to signing up for his enewsletter.