SOBCon Colorado was a social media conference with a mastermind format that featured 14 hours of learning and networking opportunities. It featured fantastic speakers that helped us focus on strategy and tactics for integrating online and offline social marketing.
We had some fun too, like how to have a happy butt. (And no, that has nothing to do with adding more fiber to your diet.) The delicious meals at the Renaissance Hotel in Broomfield were wonderful, too.
Unlike many other conferences I’ve gone to, I came away with a to do list of goals, homework and strategies for the next year. Even better, since I’m attending SOBcon 2011 in Chicago, I’m able to reevaluate my goals in seven months.
So here’s my list of the action items I’ll be working on until then:
- Evaluate where I am today. Decide where I want to be going. Figure out the difference and work on it.
- Read 1,000 True Fans by Kevin Kelly.
- Wear less “hats,” stop spreading myself so thin and only pick events and conferences that I will benefit from.
- Find ways to work with writers and book authors.
- Find more speaking opportunities.
- Write an ebook (or ebooks).
- Create a detailed avatar of my perfect reader – and write it down.
- Know my value and ask for it. (If I find that I’m working too many hours to make what I want to make, I’m not charging enough.)
- Communicate my value to stand out from the crowd.
- Look at my influence and make efforts to increase it .
- Serve my readers better by telling a story in my posts. What story can I tell that addresses their needs and problems? What solution can I provide? Ultimately I need to be useful to my readers.
- Narrow my focus to be great in my niche.
- Use social media analytic tools on a regular basis and learn from the numbers. Figure out ways to measure my success.
- Work on supporting my virtual communities.
- Find out what I need to do to increase my numbers and influence:
- post frequently and regularly
- blog redesign
- cleanup old content for SEO
- work on my writing and photography
- be more active on Twitter
If you’ve attended SOBcon or a similar event, what did you learn from it?